INGLÉS

Advertising Campaign

Our proposal is a food management program made with programmation software for the people that do not have the resources
and do not receive the supports and federal programs. With the objective to make a census and then an analysis to select only
the people who really need the support.

Some of the causes is that it is unbalanced since they ask for very general facts and anyone can access it, also have internal
support (corruption) and bad management within the manager. 

Also with the random choice of the beneficiaries and an incomplete registration of documents because there Is no census.

Some of the consequences is that, poor people suffer of malnutrition and bad health generates illnesses or the death of boys,
girls or babies. People do not have benefits because these is a social inequality causing marginalization. Poor people are
mediocre and do not have an opportunity of economic development.

There are several organization or programs to support poverty and malnutrition such as: 

DIPASA, is national program in Mexico. It started in 1999, it has supplied one million pantries and it has given
school breakfast around the country.

ODM, is international program. It started in 2015, it has totally control the percent malnutrition people in countries
with low development and it has given community breakfast around the country.Has gott full productive employment and decent
work for all people.

FAO, is internacional program. It started in 2000, it has produced food for the people to have low resolves and it has protected power storage. Has started its initiative on rising food prices to help small producers.

The name of our advertising campaign is “Software against the hunger”, the porpouse of this is make aware throught conferences the uses of the technology could decrease the hunger and the poverty. To the audience it is aimed atthe commisary to take actions for their comunities with social problems.

The colours we will use are green and yellow. Green because it means hope and fertility, and yellow because  means agony and despair of susceptible people. Our slogan is “Together against the hunger”.

And the principal activities we will do are: Collect personal and socio-economic information from the people, search poverty rate in Mexico, select the poorest comunity to work with it, then give food supports to the comunity selected, get quality food to, have a data base for the information collected like it mentions in the first point, make an appropiate delivery of the food, get organic food and for achive thhis we will create a sustentable orchast, and also we will create food banks with the porpouse if someone else wants to help our campaign can do it.